Curriculum Structure

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MT3004 Shipping Management

[Lecture: 26 hr ; Tutorial: 13 hr ; Lab: 0 hr ; Pre-requisite: Nil ; Academic Unit: 3.0 ]


Learning Objective :

This course introduces the framework and practices on various aspects of ship management, and marketingmanagement for the shipping firm. The tools for financial analysis of shipping investments are also introduced.

Course Content :

Fleet and ship management; ship management companies; crew management; technical management; managing ships’husbandry. Marketing management for the shipping firm: concepts, functions, and strategy. Tools for financialanalysis of shipping investments.

Course Outline :

S/N

Topic

1

Fleet and ship management: major activities

2

Third-party ship management firms

3

Technical management

4

Managing ship’s husbandry

5

Discounted cash flow analysis

6

Capital budgeting and the weighted average cost of capital

7

Marketing: basic concepts

8

Marketing strategic planning; market definition

9

Promotional strategy: the promotional mix and advertising management

10

Publicity; sales promotion & their role in the shipping industry

11

Personal selling and its role in marketing strategy; sales management

12

Channel strategy and management of intermediaries/third parties

13

Organizational buyer behavior of shippers, other customers

14

Branding, brand strategies in the maritime industry

15

Market research for shipping firms

Learning Outcome :

Upon completion of the course, students should be able to understand the functions and activities of differentaspects of ship management. They shall learn the concepts, functions and strategies of marketing for the shippingfirm. Students shall also learn the financial analysis tools in making shipping investments.

Textbooks :

Nil

References :

  • Willingale, Malcolm (2005) Ship Management, 4th ed., LLP Ltd
  • Institute of Chartered Shipbrokers (2005) Ship operations and management, Witherby's​