Curriculum Structure


MT4003 Maritime Strategy

[Lecture: 26 hr ; Tutorial: 13 hr ; Lab: 0 hr ; Pre-requisite: Nil ; Academic Unit: 3.0 ]

Learning Objective :

This course aims to provide students with a general exposure to various components of strategic planning and management. It serves to equip students with pertinent concepts and tools, so as to subsequently apply these to the context of maritime transport and other industries where applicable.

Course Content :

Strategic planning and management in supply chains including maritime transport. Schools of thoughts of strategy, including industrial organization theories, resource-based and competencies-based views. Generic strategies and sources of competitive advantage. Organizational structure and business process improvement. Globalization and international management. Modes of expansion strategies such as partnering, alliances, mergers and acquisitions applicable in the context of maritime transport.

Course Outline :




Introduction to strategy and strategic management


The resource-based view


Diagnosing strategic capability


Corporate Vision and mission


Environmental scanning


Strategic positioning


Strategy formulation framework


Strategy execution


Other inputs to good strategy execution


Strategy review, evaluation, and control


Globalization and international management


Strategies in international markets


Supplementing strategies

Learning Outcome :

Upon completion of the course, students should be able to:

  1. Define what strategy is and how the perspective varies with the different schools and origins of thoughts
  2. Understand the different types of generic strategies and sources of competitive advantage
  3. Apply industrial and market segmentation analysis and recommend core competencies that should be developed by a firm
  4. Appreciate the importance of globalization and how the scope of strategy changes in the context of internationalization
  5. Outline the common types of organizational structure and why/how business process improvement should be implemented
  6. Understand the characteristics, risks, benefits and challenges of partnering, alliances, mergers and acquisitions
  7. Synergize and apply the above concepts to the context of the maritime industry

Textbooks :

  1. Thompson, A. A., Strickland, A. J. and Gamble, J. E. 2010, Crafting and Executing Strategy – The Quest for Competitive Advantage: Concepts and Cases, 17th edition, McGraw-Hill, New York, USA.

References :

  1. Lorange, P. 2005, Shipping Company Strategies: Global Management under Turbulent Conditions, Elsevier, Amsterdam.
  2. Ireland, R.D., Hoskisson, R.E. and hit, M.A. 2009, The Management of Strategy: Concepts and Cases, 9th edition, Cengage Learning, Australia.
  3. Jones, G.R. and Hill, C.W.L. 2010, Theory of Strategic Management with Cases, 9th edition, Cengage Learning, Australia.
  4. McGee, J., Thomas, H. and Wilson, D. 2005, Strategy: Analysis & practice, McGraw-Hill, Berkshire, UK.
  5. Johnson, G., Scholes, K. and Whittington, R. 2009, Fundamentals of Strategy, Prentice Hall, Essex, UK.